Privacy Policy
Last updated: May 2026
1. Who we are
X.re is an agentic, real-estate-native CRM operated by PencilCrew ("we", "us"). This policy explains what data we handle, why, and the choices you have. Questions? Email info@pencilcrew.com.
2. Data we process
On behalf of our customers (real-estate brands) we process: lead contact details (name, phone, email), WhatsApp and voice conversation content, lead-scoring and stage data, and campaign/ad attribution signals. For account holders we process login, role and workspace configuration. We also collect standard usage and device telemetry to keep the service reliable and secure.
3. How we use it
To deliver the CRM: routing and qualifying leads, AI chat/voice assistance, scoring, and reporting. With customer configuration, lead events may be relayed to advertising platforms (e.g. Meta Conversions API, Google) to measure and improve campaign performance. We do not sell personal data.
4. WhatsApp & messaging
X.re integrates directly with the WhatsApp Business Platform. Messages are processed to power conversations, qualification and support, and are stored against the relevant lead record in your workspace. Use of WhatsApp data follows Meta's platform terms in addition to this policy.
5. Sub-processors & AI
We use trusted infrastructure and AI providers to host data and power chat, voice transcription and assistance. These providers process data only to perform services for us and under contractual confidentiality and security obligations.
6. Retention & security
We retain data for as long as a workspace is active or as required to provide the service, then delete or anonymise it. Data is isolated per workspace (tenant), access is role-controlled, and we apply industry-standard safeguards in transit and at rest.
7. Your rights
Depending on your location you may request access, correction, export or deletion of your personal data. Where X.re acts as a processor for a customer, we will direct such requests to that customer (the data controller). Contact info@pencilcrew.com.
8. Changes
We may update this policy as the product evolves. Material changes will be reflected by the date above and, where appropriate, communicated in-app.