Agentic CRM for real-estate brands

A CRM that can think and communicate.

AI WhatsApp & voice agents qualify every lead, an explainable engine scores them, and every CRM outcome feeds your ad algorithms back. Find the 1–2 deals hiding in every 100 leads — faster, cheaper, with less human effort.

X.re dashboard — funnel health, pipeline velocity and lead scoring

Live with

  • Capitol ConstructionsReal-estate developer
  • HeyPlotsProperty advisory
0/7

AI agents active

0x

faster conversions

Real-estate nativeWhatsApp-nativeMeta CAPINative voice AIIn-house APINo middlewareReal-estate funnelReal-estate nativeWhatsApp-nativeMeta CAPINative voice AIIn-house APINo middlewareReal-estate funnel
The film

See X.re in 90 seconds.

From the first WhatsApp reply to a booked unit — the whole funnel, run by one system.

The real-estate funnel

100 leads in.
1–2 deals out.

Generic CRMs treat every lead the same. X.re is built around the only math that matters in real estate — and obsesses over surfacing the handful of buyers worth your team's time.

0Leads captured
0Valid leads
0Active buyers
0Site visits
0Closes
One connected system

Not another tool.
A new way of selling.

The market sells a different tool for every job — a chatbot here, a dialer there, a CRM that just stores rows. X.re is the whole circle: AI runs pre-sales, your closers run the deals, AI re-works the cold — and every outcome teaches your ads.

X.reeverything connected

1Pre-sales · CRM agents

Chat agent qualifies on WhatsApp, voice agent calls, every reply scored — the first hour is machine-run.

2Active funnel · your team

Site visits, negotiation, closing — humans do the selling, with Co-Pilot proposing every next move.

3Cold funnel · CRM again

No-response and lost leads drop to the bucket — drips, price-drop matches and revives run on their own.

And underneath all three: every stage fires a CAPI signal — lead qualified, visit done, deal closed — back to Meta and Google, so the algorithms learn who actually buys, not who clicks.

The agentic workforce

While you sell, a team of agents is already working.

Chat, voice, scoring, next-best-action, ad signals — every moment below is X.re acting on its own, in real time, on real leads.

💬 Chat agent · WhatsApp
live
Need a 3BHK, budget around 1.5 Cr. Can I see it this weekend?
Absolutely — blocking Saturday 11 AM for a private visit. Confirming now 🗓️
score 45 → 78no human involved yet
Voice agent · outbound

Called Ravi — asked about corner units & loan options. Transcript + summary saved to the lead.

2:34connected
Co-Pilot · proposal

Asha has gone quiet for 3 days at Qualified. Draft follow-up ready.

approve →confidence 0.86
Scoring engine
92replied ×2 · visit asked
Ad signal · CAPI

SiteVisitBooked → Meta, value ₹1.4 Cr. Your ads learn who actually shows up.

delivered
Outcome

Unit 803 · Aurelia Heights — booked, ₹1.69 Cr.

deal closed
Lead bucket · re-engage

14 cold leads matched a new price drop — drip restarted automatically.

Watch an agent work

The AI qualifies. You close.

X.re's Chat Agent runs the whole qualifying conversation on WhatsApp — asking the right questions, reading intent, and booking the site visit. The lead score climbs in real time, so your reps only ever pick up the ones worth picking up.

Lead score
92
Stage
Site Visit Booked
A
Asha · Lead
X.re Agent · online
✦ AI AgentHi Asha 👋 You enquired about Aurelia Heights in Tellapur. Are you looking for a home to live in, or as an investment?
To live in. Need a 3BHK, budget around 1.5 Cr.
✦ AI AgentPerfect — our 3BHKs at Aurelia are 2250–2330 sq.ft, priced from ₹1.4 Cr. When were you hoping to move in?
In the next 3–4 months. Can I see it this weekend?
✦ AI AgentAbsolutely. I can block a private site visit Saturday 11 AM. Shall I confirm? 🗓️
Yes please, confirm it.
Scroll to watch the conversation qualify the lead.
Co-Pilot · the brain

Every lead watched.
Every next move proposed.

Co-Pilot runs around the clock — spotting the warm lead going quiet, the missed callback, the visit about to no-show — and proposes the exact next action with the reason and its confidence. You approve. It executes. It learns.

  • ✓Nothing auto-sends to a customer without approval
  • ✓Every proposal carries its reason — no black box
  • ✓Unactioned proposals expire; everything is logged
For you · proposals
today 23 · approved 19
Follow-up · WhatsApp
confidence 0.86

Asha Verma · Qualified

Warm lead, quiet for 3 days. Asked about corner units last visit.

→ Send drafted follow-up with the corner-unit floor plan

ApproveEditDismiss
Voice call · Ravi Kumar · Site Visit Done0.79
Visit nudge · Meera Shah · Site Visit Booked0.91

The live shape of the real Co-Pilot inbox — proposals, reasons, approvals, audit trail.

Interactive Demo

Lead Score Playground

X.re calculates an explainable 10–100 score dynamically for every lead. Toggle the criteria below to see how the engine evaluates lead intent and velocity.

90
Lead Rating
Visit Scheduled
AI Explainable Audit
✦ Meta Ads sources indicate active social media response (+15)
✦ Sub-minute response prevents lead drop-off (+20)
✦ 4+ WhatsApp exchanges confirm active conversational depth (+25)
✦ AI sentiment classification logs high purchase intent (+20)
✦ Target budget declared and matches project parameters (+10)
Ask X.re

Your whole pipeline, one question away.

Hit ⌘K from any screen — or text your CRM's WhatsApp number from your phone — and ask in plain English. X.re reads your leads, visits, campaigns and scores, and answers instantly. No filters to set, no report to build.

⌘Kin the app+from your WhatsApp
 
7 hot · 3 follow-ups overdue — queued to the top of your desk
The unfair advantage

Most CRMs store leads. X.re makes your ads smarter.

Meta and Google have gone fully algorithmic — they reward whoever feeds them the best behavioral signals. Click any CRM outcome below to see how X.re streams signals to optimize your budget.

Click CRM Event:
CAPI · Pixel
Platform Destination:
Meta & Google Ads Engine
Signal metricsCPA down 8%
Algorithm Weight:1x

Provides basic source mapping. Helps campaigns avoid raw invalid phone contacts.

💰 CAPI ROI & CAC Calculator

Model how real-time conversion feedback loops reduce ad platform waste and scale your pipeline.

Monthly Ad Spend:₹2,00,000
₹20k₹10L
Current Cost Per Lead (CPL):₹800
₹100₹3k
Optimized CPL
₹608-24%
Acquisition Cost with CAPI signals
Extra Leads / Mo
+79 leads+32%
Generated for the same ad budget
Annual Ad Savings
₹5,76,000
Value reclaimed from low-intent leads
Pricing

A workspace fee + per-seat. No per-lead tax.

Built for real-estate developers — bundled WhatsApp, AI voice and ad-signals included.

📊 Calculate Your Estimated Plan

Number of Active Agents:5 seats
Active Developer Projects:1 projects
Recommended Plan
Starter
Estimated Pricing
₹25,000/mo
Est. Monthly Savings
₹38,500 saved
Your best match

Starter

Single project, up to 5 agents.

₹25,000/ month

5 agents included · ₹1,500 / extra

Get started
  • 1 workspace · 1 project
  • WhatsApp Business inbound + outbound
  • Lead Desk + Co-Pilot proposals
  • Ad Analytics (Meta CAPI + Google)
  • Email support (24h)
Growth Plan

Growth

Multi-project developer, 6–20 agents.

₹60,000/ month

10 agents included · ₹1,200 / extra

Get started
  • Everything in Starter, plus:
  • Up to 3 entities · unlimited projects
  • AI Voice Agent (inbound + outbound)
  • Drip + Lifecycle Playbooks
  • Channel Partner portal + Document design
  • Priority support (4h)

Scale

Multi-brand groups, 20+ agents.

₹1,50,000/ month

25 agents included · ₹1,000 / extra

Talk to founders
  • Everything in Growth, plus:
  • Unlimited entities
  • Dedicated AI tuning per project
  • API + Webhook access · SAML SSO
  • Custom SLA + named account manager

Usage, billed at cost

WhatsApp template messages₹0.85 / conversation
AI Voice minutes₹7.50 / minute
Ask X.re tokens₹0.20 / 1k in · ₹0.60 / 1k out
Document generationFree to 500 / mo, then ₹2 each
FAQ

Questions, answered.

“We stopped calling everyone. X.re tells us which 3 leads are worth a call today — and the AI handles the other 97 on WhatsApp.”

H
Head of Sales
Real-estate developer · X.re customer

A CRM that can think and communicate.

See X.re run your funnel end-to-end on a live demo with your own leads.